Arresting headlines through PR
Using the press with press releases extends your marketing budget. They are a powerful form of advertising and better still their publication is free.
Converting your thought or action into a powerful newsworthy story needs skilful copywriting. You need to know what attracts the editors to obtain publication. Your story needs to be special and making it so is my skill.
Whatever your product or service there is a publication that is ideal. National press, regional or local newspapers, magazines of all sorts, trade magazines, on-line news sites the choice today is huge.
A press release can also bolster your other marketing actions. Use it as part of a newsletter. Refer to it on your website. When its published it is far more powerful than convention paid for space.